Viral Spiral

David Bollier

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Viral Spiral - How the Commoners Built a Digital Republic of Their Own,
David Bollier

Attribution

ACKNOWLEDGMENTS

INTRODUCTION

The Rise of Socially Created Value
The Commoners Build a Digital Republic of Their Own
The Rise of the Commoners
A New Type of Emergent Democracy?

PART I

Harbingers of the Sharing Economy

[Intro]

1 IN THE BEGINNING WAS FREE SOFTWARE

2 THE DISCOVERY OF THE PUBLIC DOMAIN

The Elusive Quest for “Balance”
The Great Expansion of Intellectual Property
Confronting the Proprietarian Juggernaut
A New Story About the Public Domain
What Is “Authorship”?
“You Have No Sovereignty Where We Gather”

3 WHEN LARRY LESSIG MET ERIC ELDRED

Larry Lessig's Improbable Journey
Waging the Eldred Case
A Movement Is Born

PART II

The Rise of Free Culture

[Intro]

4 INVENTING THE CREATIVE COMMONS

What If . . . ?
Crafting the Licenses
Branding the Public Domain in Code
The Action Shifts to Palo Alto

5 NAVIGATING THE GREAT VALUE SHIFT

The Great Value Shift
The Endangered Economics of Centralized Media
The Economic Advantages of Open Media
Web 2.0: A New Breed of Participatory Media
Open Networks and the Long Tail
Another Vehicle for Niche Communities: The Commons

6 CREATORS TAKE CHARGE

DIY Videos and Film
Letting the Music Flow
Music as Remix

7 THE MACHINE AND THE MOVEMENT

Building the CC Machine
8 FREE CULTURE GOES GLOBAL
Brazil, the First Free Culture Nation
National Variations of a Global Idea
Laboratories of Free Culture
The Developing Nations License
The iCommons Network

9 THE MANY FACES OF THE COMMONS

Individual Choice Versus the Commons
Freedom, the Commons, and Movement Building
The Splintering of the Free World?
Criticism from the Left and from the South
Fair Use and the Creative Commons

PART III

A Viral Spiral of New Commons

[Intro]

10 THE NEW OPEN BUSINESS MODELS

Open Networks Spur New Business Models
Share the Wealth, Grow a Commercial Ecosystem
Open Content as a Gateway to Commercial Opportunities
Commoners as Co-creators of Value
Reintegrating the Sharing and Commercial Economies

11 SCIENCE AS A COMMONS

The Viral Spiral in Science
The Open-Access Movement
The Scholar's Copyright Project
The Neurocommons
Open Physical Tools

12 OPEN EDUCATION AND LEARNING

MIT's OpenCourseWare Initiative
The Rise of the Open Educational Resources Movement

CONCLUSION: THE DIGITAL REPUBLIC AND THE FUTURE OF DEMOCRATIC CULTURE

A New Species of Citizenship
A Long-Term Power Shift?

Endnotes

Endnotes

Index

Index

Metadata

SiSU Metadata, document information

Manifest

SiSU Manifest, alternative outputs etc.

Viral Spiral - How the Commoners Built a Digital Republic of Their Own,
David Bollier

PART II

The Rise of Free Culture

4 INVENTING THE CREATIVE COMMONS

What If . . . ?
Crafting the Licenses
Branding the Public Domain in Code
The Action Shifts to Palo Alto

A public-spirited cabal schemes for a way to legalize sharing.

Larry Lessig remembers his Starbucks conversation with Eric Eldred as a “crystallizing moment,” a revelation that the stakes in copyright reform were much higher than he had originally imagined. Both Lessig and Eldred obviously wanted to win the lawsuit and recognized its importance. But Eldred had made clear that he didn't just want to roll back regressive laws; he wanted to develop an affirmative and sustainable alternative.

This got Lessig thinking: “So, okay — you get the Supreme Court to strike the laws down, but you still live in a world where people think that everything is property and has to be owned. If nobody has a political awareness about why the judicial response makes sense, then it's a pretty empty result.”  118  Throughout the Eldred case, paradoxically enough, Lessig says he was “skeptical” of the traditional liberal strategy of seeking redress through the courts.

The turning point for him, Lessig recalled, was in recognizing that Eldred was not just a plaintiff in a test case but “someone trying to build a movement around a practice of making things available in a way that took advantage of the infrastructure of the Net.”  119  True, Eldritch Press resembled an old-style archive of canonical works. Yet Eldred's goal all along had been to host an active social community of book lovers, not just provide a repository for old texts. The Web site's real importance was in the social activity it represented — the fact that thousands of participant-readers could come together around a self-selected amateur eager to build a new type of social community and information genre.

Lessig told me that when he recognized Eldred's Web site as a new type of social practice, it helped define the challenge: “The question became a very technical, legal one: How could we instantiate that movement?” Lessig said he needed to find a way to “disambiguate the social practice.” By that bit of tech-legalese, he meant, How could the practices and values animating Eldred's Web site be articulated in law, denoted on the Web, and thereby be seen for what they were: a new mode of social practice and cultural freedom?

It helps to remember that in 1998 and the following years, the legality of sharing online works and downloading them was highly ambiguous. Prevailing legal discourse set forth a rather stark, dualistic world: either a work is copyrighted with “all rights reserved,” or a work is in the public domain, available to anyone without restriction. The mental categories of the time offered no room for a “constituency of the reasonable,” in Lessig's words.

Copyright law made nominal provisions for a middle ground in the form of the fair use doctrine and the public domain. But Lessig realized that fair use was “just a terrible structure on which to build freedom. There are basically no bright lines; everything is a constant debate. Of course, we don't want to erase or compromise or weaken [these doctrines] in any sense. But it's very important to build an infrastructure that doesn't depend upon four years of litigation.” Or as Lessig was wont to put it in his impassioned performances on the stump: “Fuck fair use.”  120 

This was a theatrical flourish, of course. Back in Palo Alto, Lessig in 2001 had launched the Center for Internet & Society at Stanford Law School, which actively takes on lawsuits seeking to vindicate the public's fair use rights, among other things. One notable case was against Stephen Joyce, the grandson of novelist James Joyce. As executor of the Joyce literary estate, Stephen Joyce steadfastly prevented dozens of scholars from quoting from the great writer's archive of unpublished letters.  121  (After losing a key court ruling in February 2007, the Joyce estate settled the case on terms favorable to a scholar who had been denied access to the Joyce papers.)

But Lessig's intemperance toward fair use has more to do with the almost subliminal void in legal discourse and political culture. There was no way to talk about the social behaviors exemplified by Eldred's Web site except through crabbed, legalistic rules. The only available language, the default vocabulary, is copyright law and its sanctioned zones of freedom, such as fair use. Lessig wanted to open up a new, more bracing line of discourse. “We wanted to rename the social practice,” he said. It sounds embarrassingly grandiose to state it so bluntly, but in later years it became clear to Lessig and his loose confederation of colleagues that the real goal was to imagine and build a legal and technical infrastructure of freedom.

Initially, the goal was more exploratory and improvisational — an earnest attempt to find leverage points for dealing with the intolerable constraints of copyright law. Fortunately, there were instructive precedents, most notably free software, which by 2000, in its opensource guise, was beginning to find champions among corporate IT managers and the business press. Mainstream programmers and corporations started to recognize the virtues of GNU/Linux and opensource software more generally. Moreover, a growing number of people were internalizing the lessons of Code, that the architecture of software and the Internet really does matter.

Even as he sought to prevail in Eldred, Lessig understood that enduring solutions could not be conferred by the U.S. Supreme Court; they had to be made real through people's everyday habits. The commoners needed to build a new set of tools to actualize freedom on the Internet, and to develop a new language, a new epistemology, a new vision, for describing the value proposition of sharing and collaboration. The big surprise, as we will see in chapter 6, was the latent social energies poised to support this vision.

What If . . . ?

Shortly after the Eldred case was filed in January 1999, a number of Harvard Law students working with Lessig announced the formation of a new group, “Copyright's Commons.”  122  Led by Jennifer Love and Ashley Morgan, Copyright's Commons published a monthly Web newsletter that provided updates on the progress of the Eldred case and miscellaneous news about the public domain.

Copyright's Commons described itself as “a coalition devoted to promoting the public availability of literature, art, music, and film.” It was actually a named plaintiff in the Eldred case.

That spring, Copyright's Commons announced a new project that it called the “counter-copyright [cc] campaign.” Billed as “an alternative to the exclusivity of copyright,” the campaign invited the general public to “show your support for the public domain by marking your work with a [cc] and a link to the Copyright's Commons website. . . . If you place the [cc] icon at the end of your work, you signal to others that you are allowing them to use, modify, edit, adapt and redistribute the work that you created.”

The project may have been an imaginative call to arms, but there was no infrastructure behind it except one Web page, and no background material except a Web link to the Open Source Initiative. Wendy Seltzer, a Harvard Law student at the time, recalled that the [cc] symbol produced by Copyright's Commons “was supposed to be a public domain dedication, but nobody had yet gone through all of the thinking about what was actually required to put something into the public domain, and did this satisfy the ‘affirmative act' requirements [of the law]? Part of the germ of the Creative Commons was thinking about what would it take to make this — the [cc] symbol — an actual, meaningful, legally binding statement.”  123 

Lessig, in the meantime, was keeping a frenetic schedule. He was overseeing the progress of the Eldred lawsuit; traveling to give speeches to dozens of conferences and forums every year; promoting his book Code; and writing a monthly column in the Industry Standard until it went under with the tech bubble collapse in 2001. The year before, Kathleen Sullivan of Stanford Law School persuaded Lessig to join its faculty and supervise a new law clinic, the Center for Internet and Society.  124  Along the way Lessig also got married to Bettina Neuefeind, a human rights lawyer.

Work on Eldred intensified after the district court dismissed the case in October 1999. Lessig embarked on a new round of legal strategizing with colleagues to prepare the appeals court brief, which was submitted in May 2000. Throughout this period, intellectual property (IP) thinkers and tech activists — especially those in the Lessig/Cambridge/Stanford axis — were highly attuned to the gathering storm in copyright and software policy.

One of the most tumultuous developments was Napster, a homemade file-sharing software program that had become an international sensation. Released in June 1999, Napster was the creation of hacker Shawn Fanning, then a student at Northeastern University in Boston. Within a year, the free program had been downloaded by an estimated 70 million users, drawing fierce denunciations by the recording industry and Washington officials. Napster used centralized file directories on the Internet to connect users to music files on thousands of individual computers. By enabling people to download virtually any recorded music in existence, for free, it was as if the fabled “cosmic jukebox” had arrived. Of course, much of the copying was blatantly illegal. Yet consumers welcomed Napster as one of the few vehicles they had for thumbing their nose at a reactionary music industry that refused to offer digital downloads. The Recording Industry Association of America (RIAA) sued Napster in December 1999, and succeeded in shutting it down in July 2001.  125 

The Napster craze intensified the polarized property discourse that Lessig and his colleagues were trying to transcend. Napster encouraged an either/or debate by suggesting that a song is either private property or contraband; there was no middle ground for fair use or the public domain. While the RIAA and acts like Metallica and Madonna railed against massive copyright infringements, defenders of Napster were quick to point out its promotional power. An album produced by the English rock band Radiohead, for example, was downloaded for free by millions of people before its release — a fact that many credit with pushing the album, Kid A, to the top of the Billboard CD sales chart. But such claims carried little weight against those defending what they considered their property rights.

The controversy over Napster was clearly influential in shaping the debate over how to protect the public domain. Berkman Center co-director Jonathan Zittrain recalls, “If we're trying to hang the hopes of the community on the right just to copy stuff, we're going to lose — and maybe we should. [The issue] is actually about the right to manipulate the symbols and talismans of our culture” — what Professor Terry Fisher likes to call “semiotic democracy.”  126 

The problem was that copyright discourse, at least in the hands of the record and film industries, refused to acknowledge that the sharing and reuse of works might be necessary, desirable, or legal. The concept did not compute. There was a conspicuous void in the prevailing terms of debate. So the challenge facing the Cambridge copyright cabal was really a riddle about epistemology, law, and culture rolled into one. How could a new type of free culture, independent of the market, be brought into existence? And how could the creative works of this imagined culture be made legally “shareable” instead of being automatically treated as private property?

This was an unprecedented challenge. When culture was chiefly a set of analog media — books, records, film — there had been affirmative legal limits on the scope of copyright. Before 1978, the law regulated only commercial uses of a work and only works that had been formally registered, which meant that most works automatically remained in the public domain. Moreover, there was a natural, physical “friction” preventing copyright holders from over-controlling how a work could circulate and be used. When words were fixed in books and sounds embedded in vinyl, people could circulate those objects freely, without having to ask permission from copyright holders. In the digital world, however, the physical constraints of analog media disappeared. Copyright holders now claimed that every digital blip, however transient, constituted a “copyright event” subject to their unilateral control. In practice, this greatly weakened the rights a person could enjoy under the fair use doctrine.

In a sense, the entire legal and cultural framework for free culture needed to be reimagined so it could function in the digital environment. The terms of fair use essentially had to be renegotiated — an undertaking that copyright law had never had to tackle in the past. But how might that be achieved when both Congress and the courts were beholden to the copyright maximalists' worldview?

Such were the kinds of conversations that swirled around the Berkman Center, Harvard Law School, MIT, and a handful of progressive intellectual property circles. Such discussions had been going on for years, especially in the context of free software and public-domain scholarship, but now they were reaching the lay public. The Napster and Eldred cases were vehicles for educating the press and the public, and Lessig's book Code was becoming must reading for anyone who cared about Internet governance and digital culture.

Amid this swirl of copyright controversy, MIT professor Hal Abelson had lunch with Lessig at the Harvard Faculty Club in July 2000. The two had co-taught a class on cyberlaw two years earlier and shared many interests in the confluence of copyright and technology. One topic that day was Eric Eldred's idea of a copyright conservancy — a “land trust” for public-domain works. On August 1, 2000, Abelson sent Zittrain an e-mail:

Here's an idea that we might be able to get going, and where the Berkman Center could help.

Let's set up a tax-free, charitable foundation to which artists and record label companies could donate the copyright for recorded music. I'm thinking of all the old music for which there isn't currently an active market.

The foundation would arrange for this stuff to be loaded for free onto the internet and give the public permission to use it. The artists and record labels get a tax writeoff. The RIAA and Napster hug and kiss, and everyone goes home happy.

What do you think?

Hal

Zittrain loved the idea, and suggested that it might make a great clinical project for Harvard Law students that fall. But he wondered if the Copyright Clearinghouse Center — a licensing and permissions organization for music — already offered such a service (it didn't). Lessig proposed that Stanford and Harvard law schools jointly develop the program. He immediately identified one glaring problem: it would be difficult to “establish a process for valuing gifts of copyrighted stuff that would be clearly understood and would be accepted by the IRS.”

What ensued was a lengthy and irregular series of e-mail conversations and social encounters through which the idea was chewed over and refined. Lessig acted as the “supernode” among a small group of participants that initially included Zittrain, Eldred, Nesson, and Diane Cabell, a lawyer and administrator at the Berkman Center. Within a month, others were invited into the conversation: Richard Stallman; Duke Law professors James Boyle and Jerome H. Reichman; and documentary film producer Eric Saltzman, who had just become director of the Berkman Center.

A digital archive for donated and public-domain works had great appeal. Just as land trusts acted as trustees of donated plots of land, so the Copyright's Commons (as Lessig proposed that it be named) would be a “conservancy” for film, books, music, and other works that were either in the public domain or donated. Six weeks after Abelson's original suggestion, Lessig produced a “Proposal for an Intellectual Property Conservancy” for discussion purposes.  127  He now called the concept “an IP commons” — “the establishment of an intellectual property conservancy to facilitate the collection and distribution under a GPL-like license of all forms of intellectual property.” As elaborated by two Harvard Law School students, Chris Babbitt and Claire Prestel, “The conservancy will attempt to bridge the gap between authors, corporate copyright holders and public domain advocates by providing a repository of donated works which we believe will create a more perfect ‘market' for intellectual property.”  128 

Friendly critiques started arriving immediately. Stallman considered the proposal a “good idea overall,” but as usual he objected to the words, such as “intellectual property” and “copyright protection,” which he considered “propaganda for the other side.”  129  Abelson, a friend and colleague of Stallman's at MIT, was not finicky about word choices, but he did believe that software donations should be directed to the Free Software Foundation, not to the envisioned project. FSF already existed, for one thing, but in addition, said Abelson, “It may be detrimental to have people initially associate this [new project] too closely with the FSF. . . . We need to craft a public position that will unify people. An FSF-style ‘let's undo the effects of all those evil people licensing software' is not what we want here.”  130  Some people suggested attracting people to the conservancy by having “jewels” such as material from the estates of deceased artists. Another suggested hosting special licenses, such as the Open Audio License, a license issued by the Electronic Frontier Foundation in 2001 that lets musicians authorize the copying and reuse of their songs so long as credit is given and derivative songs can be shared.

The most difficult issue, said Abelson, was the economics of the project. The care and maintenance of donations, such as the master version of films, could be potentially huge expenses. Digitizing donated works could also be expensive. Finally, there were questions about the economic incentives to potential donors. Would people really wish to donate works that have significant cash value?

Answers to such questions were hardly self-evident, but there were encouraging signs. After Lessig gave a speech at the University of Michigan in September 2000, a man came up to him and announced, “I'm one of the people who benefited by the Mickey Mouse Protection Act.” It was Robert Frost, Jr., son of the great poet. Frost said, “I obviously need to check with my family, but we may be interested in becoming a contributor to your conservancy.”  131  If Robert Frost's estate could come forward with his literary legacy, perhaps there were others willing to do the same.

When Berkman Center director Eric Saltzman joined the conversation, he raised a series of difficult questions about the whole idea:

Why would a person or corp. donate copyrighted materials? Larry's draft implies a benefit to the IP owner — does this mean broader Internet facilitated use, and not merely a tax deduction? Under what circumstances, if any, does the Conservancy charge for use of its IP? If a user modifies a story, say, producing a screenplay, to whom does that screenplay belong? Would a motion picture based upon that screenplay owe $$ to the Conservancy? If so, how much (this is the damages phase of the Rear Window case)?  132  Wouldn't a new, hopeful band prefer to allow free use of its song(s) on a commercially promoted site like MP3.com rather than the Conservancy site? All asking: How to make the Conservancy into a useful garden, not a well-meaning weed patch of unwanted, neglected IP?  133 

By early October 2001, some of these questions had been provisionally answered. For example: Only digital works would be accepted initially. No limitations or restrictions would be set on the use of donated works. Prospective academic partners would include the University of California at Berkeley, Duke, Harvard, MIT, and Stanford. Lessig suggested both Richard Stallman and Jack Valenti as possible board members. The central goal was to develop a new sort of noncommercial space in cyberspace for the sharing and reuse of music, visual art, film, literature, nonfiction, academic work, software, and science.  134 

But many questions still hung in the air. Could the free software ethic really translate to other creative genres? Would tax incentives elicit donations of works? Would independent appraisals of donated works be needed? How would the conservancy search the titles of works and get permissions clearances?

For all of its brainpower and commitment, Lessig's rump caucus might not have gotten far if it had not found a venturesome source of money, the Center for the Public Domain. The center — originally the Red Hat Center — was a foundation created by entrepreneur Robert Young in 2000 following a highly successful initial public offering of Red Hat stock. As the founder of Red Hat, a commercial vendor of GNU/Linux, Young was eager to repay his debt to the fledgling public-domain subculture. He also realized, with the foresight of an Internet entrepreneur, that strengthening the public domain would only enhance his business prospects over the long term. (It has; Young later founded a print-on-demand publishing house, Lulu.com, that benefits from the free circulation of electronic texts, while making money from printing hard copies.)

The director of the center, Laurie Racine, a former geneticist and business professor, was skilled at making shrewd strategic grants and “character bets” in public-domain activism. Because the center was not hobbled by the bureaucracy or timidity that afflicts many large foundations, it was able to make swift decisions and bold bets on innovative projects. (I came to work closely with Racine on a number of projects, including the co-founding of Public Knowledge, in 2001.)

Lessig met with Racine in October 2000. On a napkin, he sketched his idea for expanding copyright for authors. He came away with funding for a meeting at the Berkman Center and, later, a $100,000 commitment to launch the IP conservancy; the Center for the Public Domain eventually put up $1 million to get the project going, well before other funders saw the promise of the idea. Racine wanted her new center to be associated with “a project that has broad vision, credibility, range and staying power.” She saw Lessig's project as having all of those things.  135  The grant was based more on the concept than a specific plan, however. At the time it was not entirely clear if the project would own and manage digital works, host Web services that made things freely available, or provide legal and software tools — or something else.  136  There was, nonetheless, a great sense of mission and urgency to get under way.

Interestingly, two similar initiatives were also in the early stages of development. The Knowledge Conservancy, led by David Bearman at Carnegie Mellon University in Pittsburgh, had a similar model of accepting donations of materials and making them available online. It focused more on sponsorship donations and memberships, while Lessig's group was more oriented toward legal research and Web hosting of works. Another project, OpenCulture.org, planned to compensate artists for contributions to the public domain, but apparently it never took off.  137  Lessig and his group were not averse to joining forces with others, but they were intent on vetting their own business model, such as it was, before joining anyone else's venture.

One turning point came in January 2001 after Saltzman had met with several lawyers at Wilmer, Cutler & Pickering, a prominent law firm in Washington, D.C.  138  After conversations with attorneys David Johnson and Michael W. Carroll, it became clear that a nonprofit trust managing donated material could face considerable liability if it turned out that the donors did not actually own the works. To explore this issue, Carroll produced a much-praised legal memo that raised a red flag: “What if we were fools, and the person who gave us the rights [to a work] actually never had the rights and suddenly we get sued for infringement?” asked Carroll.  139  One successful lawsuit could sink the whole enterprise.

The project was caught in a conundrum. It wanted to legalize a whole set of social practices for sharing and reusing creative works — but establishing a content intermediary for that purpose appeared to be financially prohibitive under the law. It could be hugely expensive to clear titles and indemnify the organization and future users against copyright infringement risks.

For a few months, various people in Lessig's orbit suggested complicated schemes to try to finesse the legal problems. For example, one way that the conservancy could reduce its liability would be to simply point to the Web locations of public-domain materials, in the style of Napster's centralized index of songs. This would also avoid the nuisance and expense of clearing titles on thousands of works. Another idea was to create a “three zone system” of content — Zone A for content that the conservancy owned and licensed; Zone B for content that was merely hosted at the conservancy site with no copyright representations; and Zone C, a simple search engine with links to public-domain content. Each of these zones, in turn, raised a flurry of complicated, speculative legal issues.  140 

None of the proposed alternatives got much traction, especially when Saltzman took a closer look at the realities of tax deductions for donors. Saltzman came to see that tax breaks would have very little incentive value for most potential donors, and establishing the cash value of donations would be difficult in any case. Moreover, if donors were getting little in return for their donations, they would be wary of signing a form indemnifying the conservancy against legal liability. On top of all this, Saltzman, like others, had misgiving about “the idea of the federal treasury contributing public money [in the form of tax expenditures].” In short, the conservancy approach seemed plagued with many complicated and perhaps insoluble problems.

As if to keep the pot boiling, newcomers kept adding new thoughts. Two leading thinkers about the public domain in science, Paul Uhlir and Jerome H. Reichman, urged that the group expand its mission to include scientific research and take an international perspective.  141  (Uhlir directs the international scientific and technical information programs at the National Academy of Sciences/ National Research Council; Reichman is an intellectual property professor at Duke Law School.) Both were keenly aware of the dangers to scientific progress if copyright and patent protection continued to expand.

In January 2001, the caucus reached one point of consensus— that the primary function of this commons should be “to facilitate free/low-cost public use of original works.” It also agreed upon a name. Asked to vote on a name from a list that included IP Commons, Dot-commons, Sui Generous, IP Conservancy, and Public Works, Saltzman piped up, “May I suggest another name? CREATIVE COMMONS.” When the final poll results were counted, Creative Commons was the clear winner with five votes, with one vote apiece for the remaining names. A later poll pitted “The Constitution's Commons” against “Creative Commons” (CC) in a final runoff. The vote tally is lost to history, but we do know which name prevailed.  142 

Viewpoints quickly diverged on how a commons ought to be structured and what metrics of success should be used. Should it seek to maximize the number of donations or the number of downloads? Should it develop quality holdings in a given field or provide the widest possible breadth of content? Should it focus on social interaction and creative reuses of works? Should the focus be on producers or consumers of intellectual property? Should the organization focus on individuals or institutions? And how would it be different from other rights clearance organizations and content archives? The group seemed mired in a great cloud of uncertainty.

For the next nine months, the group intensified its debate about how to build the envisioned conservancy. After law student Dotan Oliar sketched out possible “business models,” Saltzman persuaded a friend at McKinsey & Company, the consulting firm, to provide a pro bono assessment.  143  “The McKinsey folks were very skeptical and, I think, had a hard time fitting this into their [business] framework,” recalled one student at the meeting, Chris Babbitt. After the meeting, he was convinced that Creative Commons could not possibly host a content commons: “It would just be huge amounts of material, huge costs, and we didn't have the money for that.”   144 

Feeling the need to force some concrete decisions, Saltzman and Lessig convened twenty-eight people for an all-day meeting in Hauser Hall at Harvard Law School, on May 11, 2001, to hash out plans. “What we're trying to do here is brand the public domain,” Lessig said. A briefing book prepared by Chris Babbitt posed a pivotal question to the group: Should Creative Commons be structured as a centralized Web site or as an distributed, open-source licensing protocol that would allow content to be spread across cyberspace? The centralized model could be “an eBay for opensource IP” or a more niche-based commons for out-of-print books, film, or poetry. A mock Web site was actually prepared to illustrate the scenario. The home page read: “The member sites listed on the CommonExchange have been certified by Creative Commons to offer high-quality, non-infringing content on an unrestricted basis. Please feel free to use and pass these works along to others. We invite you to donate works of your own to help maintain the digital Commons.”  145 

The distributed commons model would resemble the Chicago Mercantile Exchange or the New York Stock Exchange — “a trusted matchmaker to facilitate the transaction of securing rights,” according to the briefing book. “Just as corporations or commodities producers must meet certain criteria before they are listed on the Exchange, we could condition ‘listing' in the Commons on similar criteria, albeit reflecting open source rather than financial values.”  146  The virtue of the distributed model was that it would shift costs, quality control, and digitization to users. Creative Commons would serve mostly as a credentialing service and facilitator. On the other hand, giving up control would be fraught with peril — and what if Creative Commons' intentions were ignored?

Several participants remember Lessig, Nesson, and Zittrain pushing for the distributed model, which seemed a bolder and riskier option. “Larry was the lead advocate for a distributed commons, where it would be focused on a license mechanism that we then would release to the world, and we let the world do with it what it will,” one attendee recalled. “At the time, I think, XML-type capabilities were just coming around, and Larry was very confident that that was the direction to go.”  147  XML, or Extensible Markup Language, is a programming language that uses self-created “tags” that help Internet users aggregate and share digital content residing on different computer systems. Lessig envisioned XML tags embedded in any Creative Commons–licensed work, which could then be used to identify shareable content on the Internet.

This perspective carried the day, and the “conservancy” model of the commons was formally abandoned. CC would serve as a licensing agent. The licenses would enable authors' works to be made available online in an easy, low-cost way without the full restrictions of copyright law. A standardized set of licenses would overcome the ambiguities of the fair use doctrine without overriding it. Creators could voluntarily forfeit certain copyright rights in advance— and signal that choice — so that others could freely reuse, share, and distribute CC-licensed works.

Jonathan Zittrain remembers being skeptical at first: “So this whole thing is just about some tags? It's about licensing? How boring.” Upon reflection, however, he saw the value of CC licensing as a way to create a new default. “As soon as you realize — ‘Well, wait a minute! It's just about authors being able to express their desires!'”  148 

More than a menu of individual choices, the licenses would constitute an embryonic cultural order — a “constitutional system” to direct how text, images, and music could circulate in the online world, based on authors' individual choices. But the new focus on licenses raised its own set of novel quandaries. What options should an author be able to choose? What suite of licenses made sense? While licensing terms may be boring and legalistic, the architecture could have potentially profound implications for cultural freedom — which is why the legal minds involved in the licenses spent so much time arguing seemingly obscure points.

However these debates were resolved, everyone agreed that it was time to incorporate Creative Commons as a nonprofit group, assemble a board, recruit a chief executive officer, and of course raise more money. The stated goal: “to expand the shrinking public domain, to strengthen the social values of sharing, of openness and of advancing knowledge and individual creativity.”  149 

There was a certain audacity if not unreality to the whole venture. Law professors don't go around inventing ambitious public projects to revamp the social applications of copyright law. They don't generally muck around with software, contract law, and artists to build an imagined “sharing economy.” “There was always this lingering suspicion in the back of my mind,” recalled Babbitt in 2006, “that it [Creative Commons] would be kind of a rich man's folly, and this would just be some little thing — a niche experiment — that really wouldn't turn out to have merited the sort of sustained interest of this high-caliber group of people.”  150 

Crafting the Licenses

If Creative Commons licenses were going to enable artists to determine future uses of their works — on less restrictive terms than copyright law — what did actual artists think of the whole idea? To get a crude baseline of opinion, Laura Bjorkland, a friend of Lessig's and manager of a used-book store in Salem, Massachusetts, conducted an unscientific survey. She asked about a dozen writers, photographers, painters, filmmakers, and a sculptor if they would be interested in donating their works to a commons, or using material from one? Most of them replied, “I've never even thought of this before. . . .”  151 

A classical composer said he “loved the idea of a Nigerian high school chamber group playing one of my string quartets without paying royalties . . . but I would not want a film studio or pop song writer using one of my themes on a commercial project, even if my name's attached, without royalties.” Some artists worried about others making money off derivatives of their work. Many complained that artists earn so little anyway, why should they start giving away their work? Others were reluctant to see their work altered or used for violence or pornography. Photographers and visual artists found it “a little scary” to let their signature style be used by anyone.

In short, there was no stampede for starting a public-domain conservancy or a set of licenses. Some worried that the CC licenses would be a “case of innovation where's there's no current demand.” Another person pointed out, more hopefully, that it could be a case of “changing the market demand with a new model.”  152 

The Lessig caucus was clearly struggling with how best to engage with the networked environment. Napster had demonstrated that, in the dawning Internet age, creativity would increasingly be born, distributed, and viewed on the Web; print and mass media would be secondary venues. For a society still deeply rooted in print and mass media, this was a difficult concept to grasp. But Michael Carroll, the Washington lawyer who had earlier vetted the conservancy's liability issues, shrewdly saw network dynamics as a potentially powerful tool for building new types of digital commons. In 2001, he had noticed how a bit of Internet folk art had become an overnight sensation. Mike Collins, an amateur cartoonist from Elmira, New York, had posted the cartoon below on Taterbrains, a Web site.  153  The image suddenly rocketed throughout the cyberlandscape. Everyone was copying it and sharing it with friends.

Carroll observed:

[Collins] distributed his design initially without a motive to profit from it. But the scale of distribution surpassed what he imagined, and in a subsequent interview he expressed some resentment over those who had made money from T-shirts and other paraphernalia using his design. But he appears to have taken no actions to enforce his copyright, the notice notwithstanding. Copyright lawyers would consider the unlicensed distribution of this work “leakage” — that is, a violation of law but not worth pursuing.

But if we could take steps to make it cheap, easy and desirable for the Mike Collinses of the world to stick a CC tag on something like this before sending it out, “leakage” becomes legal, changing the terms of the debate.  154 

CC tags could make nonproprietary culture the default, reversing the presumption of copyright law. Everyone agreed with this general approach, but implementing it was rife with difficult questions. As Saltzman recalled: “What kind of relationship did we want to encourage between the creator/licensor and the user? Should it be totally automated? Should it invite some back-and-forth? Should there be a requirement that licensors provide contact information?”  155  The General Public License for software had shown the feasibility of a license for safeguarding a commons of shared code. Could it work in other creative sectors? It would be critical to strike the right balance. As law student Chris Babbitt put it, “Too little protection for the donor's interests and no one will donate; too little room for the users to use the work, and the service is useless.”  156 

If there were going to be several licenses, the next question was how many, and of what sort? There are many different types of creativity, after all. Should each one have its own set of special licenses? The Berkman conclave agreed that there should be a publicdomain license enabling creators to grant a nonexclusive, royaltyfree license on their works, without the viral conditions of the GPL. As for other licenses, five ideas were put on the table for consideration: a license authorizing free reuses of a work so long as proper attribution is given to the author; a license authorizing noncommercial uses; and a license authorizing free reuses but prohibiting derivative uses. Other suggestions included a license authorizing academic uses only and a “timed donations” license, which would allow an artist to revoke a work from the commons after a stipulated number of years.  157  Neither of these two licenses gained support from the group.

There were also lots of open questions about how to structure the specific terms of the licenses. Should they be perpetual? Will the licensor be liable for “downstream” uses of a work that are deemed an infringement? Will licensors be required to identify themselves? Should licensors be able to add their own separate warranties and representations? Crafting the licenses meant going beyond the abstract rhetoric of the commons. These licenses had to be serious, operational legal instruments that courts would recognize as valid.

Another concern was making the new CC licenses compatible with existing licenses seeking similar goals. MIT had produced the first such license for its OpenCourseWare initiative, which allows Internet users to use the university's curricula and syllabi (see chapter 12). To ensure that CC- and MIT-licensed content would be compatible, the CC lawyers deliberately wrote a license that would meet MIT's needs. Another license, the GNU Free Documentation License (FDL), was being used on Wikipedia, among other online sites. But the FDL, originally intended for software documentation materials, was incompatible with the CC licenses. Stallman refused to alter the FDL, and Wikpedia was already under way and committed to the FDL. This quirk of history meant that Wikipedia content and CC-licensed content could not legally be combined. As we will see in chapter 9, this was the beginning of a rancorous schism in the free culture world, and the beginning of a heated philosophical/ political debate over which licenses truly promote “freedom.”

As this overview suggests, licensing complexities can quickly soar out of control and become overwhelming. Yet the very point of the Creative Commons licenses was to simplify the sharing and reuse of digital material. CC planners wanted to help ordinary people bypass the layers of mind-numbing legalese that make copyright law so impenetrable and inaccessible. The Creative Commons was all about empowering individuals and avoiding lawyers. A proliferation of licensing choices would only lead to license incompatibilities, a Balkanization of content on the Internet, and more lawyers. Sharing and interoperability go together, as Stallman's early experiences with his Emacs Commune showed.

Somehow, therefore, the licenses had to thread three needles at once. They needed to align (1) the technical dynamics of the Internet with (2) the legal realities of copyright law and (3) the everyday needs of people. The ingenious solution was to create licenses on three layers: a “lawyer-readable” license that could stand up in court, a “human-readable” license that could be understood by ordinary people, and a “machine-readable” license that could be recognized by search engines and other software on the Internet. Each “layer” expressed the same license terms in a different way — an unexpected twist on Lessig's concern for “fidelity in translation.” The formal license was called the “Legal Code” (or “legal source code”); the machine-readable translation of the license was called “Digital Code”; and the plain-language summary of the license, with corresponding icons, was the “Commons Deed” (or the “happy deed”).

Branding the Public Domain in Code

As the lawyers brooded and debated the licensing terms, another complicated debate was unfolding on the tech side of CC: how to brand the public domain in software code. If code is law, then it was imperative for Creative Commons to find some way to represent CC licenses in digital code. Abelson, Lessig, and others understood that the future of the Internet was likely to include all sorts of automated, computer-to-computer functions. One of the best ways to promote a new body of “free content” on the Web, therefore, would be to develop machine-readable code that could be inserted into any digital artifact using a Creative Commons license. That way, search engines could more easily identify CC-licensed works by their terms of use, and help assemble a functionally accessible oeuvre of digital content that was free to use.

At this time, in 2001, the founder of the World Wide Web, Tim Berners-Lee, and others at the World Wide Web Consortium, based at MIT, were trying to conceptualize the protocols for a new “logical layer” of code on top of the World Wide Web. They called it the Semantic Web. The idea is to enable people to identify and retrieve information that is strewn across the Internet but not readily located through conventional computer searches. Through a software format known as RDF/XML,  *6  digital content could be tagged with machine-readable statements that would in effect say, “This database contains information about x and y.” Through Semantic Web protocols and metatags on content, it would be possible to conduct searches across many types of digital content — Web pages, databases, software programs, even digital sensors — that could yield highly specific and useful results.

Unfortunately, progress in developing the Semantic Web has been bogged down in years of technical disagreement and indifference among the larger Web community. Some critics argue that the project has stalled because it was being driven by a small corps of elite software theorists focused on databases, and not by a wider pool of decentralized Web practitioners. In any case, the Creative Commons became one of the first test cases of trying to implement RDF/XML for the Semantic Web.  158  The project was led initially by Lisa Rein, a thirty-three-year-old data modeler who met Lessig at an O'Reilly open-source software conference. Lessig hired her as CC's first technical director in late 2001 to embed the CC legal licenses in machine-readable formats.

Writing the XML code was not so difficult, said Rein; the real challenge was “deciding what needed to be included and how you represent the licenses as simply as possible.”  159  This required the lawyers and the techies to have intense dialogues about how the law should be faithfully translated into software code, and vice versa. Once again, there were complicated problems to sort through: Should there be a central database of CC-licensed content? How could machine-readable code be adapted if the legal licenses were later modified?

Rein got an unexpected assist in the project from programming whiz Aaron Swartz, who had heard about Creative Commons and volunteered to help write the RDF/XML code. Swartz was an esteemed member of the RDF core working group at the World Wide Web Consortium (W3C), and so was intimately involved in Semantic Web deliberations. He was also a fifteen-year-old junior high school student living with his parents in Chicago. “I remember these moments when I was sitting in the locker room, typing on my laptop, in these [W3C] debates, and having to close it because the bell rang and I had to get back to class,” Swartz recalled. At CC, he was given the title of “Volunteer Metadata Coordinator.” His job was “to design the RDF schema and what the XML documents would look like, and work that out with my friends at the W3C and get their approval on things.”  160  For his troubles, Swartz received an in-kind donation of a laptop computer and travel expenses, rather than a salary. “At the time, I felt bad,” said Swartz. “They were a nonprofit doing work I believe in. I didn't feel I should be taking their money when I didn't need it.” With later help from Ben Adida, the CC team managed to develop an RDF that could attach CC licenses to Web pages. But since the Semantic Web protocols were still in flux, and not widely used, the effort amounted to a speculative gamble on future and widespread adoption of those protocols.

Although inspired by the Semantic Web and by Lessig's analysis in Code, the RDF/XML coding was also provoked by the growing specter of digital rights management (DRM), the reviled systems used by film and music companies to lock up their content. The Creative Commons dreamed of developing an “anti-DRM” code to express the idea, “This content is and shall remain free.” Professor Hal Abelson remembered that “we even used the phrase, ‘DRM of the public domain.'”  161  The coinage that Lessig later popularized is “digital rights expression” — metadata that indicate that a digital object can be shared and reused. There was a passing fear that CC's digital rights expression code might infringe on DRM patents; one company known for its aggressive patent defense raised concerns. But once it was made clear that the CC's RDF code amounted to a label, and did not execute online rights on a person's computer, the problem disappeared.

The machine-readable CC licenses were one of the first major buildouts of RDF protocols. Swartz ruefully recalled the reaction of his friends at W3C: “I got the sense that they thought it was sort of a silly project, that they were thinking about bigger and longer-term things.” Adida, who later replaced Swartz as the CC representative at the W3C, played a major role in helping develop the metatags and protocols.

The RDF/XML coding was part of a larger CC strategy to brand the public domain via software code. Since RDF code alone is like a nail without a hammer, Creative Commons decided to develop a specialized search engine so that Internet users could locate CC-licensed content. Without such a search engine, Lessig said in April 2002, “there will be no way to demonstrate that we've produced anything useful.”  162  Swartz, who was not involved in the project, said, “I was impressed that they did it, because it was probably the biggest programming job I'd seen them do at the time.” In the meantime, the CC began a series of overtures to Google and Yahoo in an attempt to get their search engines to search for CC-licensed content. After years of lukewarm interest, both Google and Yahoo added CC-search capabilities in 2005. Creative Commons also nurtured the hope that once enough content contained CC metadata, software developers would develop new applications to let people browse, use, and distribute CC-tagged content.

The Action Shifts to Palo Alto

By the fall of 2001, Creative Commons was still an idea without definition. The project gained new momentum in September 2001 when Lessig hired a former student, Molly Shaffer Van Houweling, to be the first director of the organization. Van Houweling, a sophisticated yet plainspoken law scholar with strong executive skills, had just finished clerking for Supreme Court justice David Souter. She set about incorporating the Creative Commons, organizing the board, building a Web site, and hammering out final versions of the licenses.

Once a key foundation grant was secured — $1 million from the Center for the Public Domain — the Creative Commons was incorporated in Massachusetts (home to many key backers of the project) on December 21, 2001. The first board members included several legal scholars (Boyle, Carroll, Lessig), a computer scientist (Abelson), two filmmakers (Saltzman and Davis Guggenheim, a friend of Lessig's), and a Web publisher (Eldred). Charged with breathing life into a fragile idea, Van Houweling settled into a small office on the third floor of Stanford Law School (before the project was reassigned to basement offices).

In January 2002, Glenn Otis Brown, a lawyer and former student of Lessig's, was hired as assistant director. Brown had been a law student at Harvard Law School, where he had known Van Houweling and taken a constitutional law course from Lessig. An affable Texan who had flirted with a journalism career, Brown had just finished a year of clerking for a circuit court judge. He was due to start a job in New York City the following week when he got a call from Van Houweling. “She and Larry were starting something to do with copyright at Stanford,” recalled Brown. “I knew pretty much nothing else about it except it was a nonprofit and it was going to be a fulltime job. . . . The next thing I knew, I was moving to California.”  163 

Lessig, Van Houweling, and Brown took the menu of licenses proposed by two graduate students, Dotan Oliar and Oren Bracha, and sought to refine them and make them as legally bulletproof as possible.  164  They were torn about the process to adopt. “We didn't want to do a collective drafting process with the entire Internet community,” said Van Houweling. “That didn't seem practical. And yet we were a little nervous, I think, about not knowing what our potential user base would want to use.” Lessig was unfazed. Release of the licenses “isn't going to be like a movie premiere,” he told Van Houweling, but more of an evolutionary process. The idea was to get the licenses in circulation, monitor their progress, and make changes as necessary.  165 

Two of the most prestigious law firms in Silicon Valley, Cooley Godward Kronish and Wilson, Sonsini, offered pro bono legal assistance to the effort. Attorney John Brockland, an expert in opensource software licenses at Cooley Godward and a former student of Lessig's, was the architect of the final licenses, assisted by Catherine Kirkman, a licensing attorney at Wilson, Sonsini. Brockland recalled, “One of the drafting challenges was to write something that could be broadly useful across a wide range of copyrighted works and would not be tied to particular nuances of the way the copyright statute works.”  166  Most copyright licenses are drafted for specific clients and particular circumstances, not for the general public and all types of copyrighted works.

Much of the discussion, said Van Houweling, “revolved around the values that we wanted to embed in the licenses, and what were the outer limits of those values?” Ultimately, she said, “we opted for a menu of licenses that was weighted toward the nonproprietary [content]. . . . We wanted to subsidize a certain set of choices that are otherwise underserved.”  167  The point was to facilitate the rise of a sharing culture, after all, not to replicate the baroque dysfunctions of copyright law.

Since the CC licenses were trying to articulate a new “middle ground” of voluntary choices for sharing, it had to grapple with all sorts of fine legal complexities. How exactly should they define a derivative work? What should be considered a noncommercial reuse of a work? Can you dedicate a work to the public domain?

Some artists felt that they ought to be able to prohibit derivative uses of their works in pornography or hate speech. Hal Abelson adamantly disagreed. If the licenses had an “offensive uses” clause, as either a standard or optional term, it would open up a can of worms and put Creative Commons on the side of censors. That view readily prevailed.

A primary concern was anticipating how the licenses might be interpreted by the courts. Wendy Seltzer was worried that the CC licenses might become entangled with court cases involving the fair use doctrine. She wanted to make sure that the CC licenses were not seen as limiting or waiving a person's fair use rights in any way. Her concern, shared by many others, resulted in an explicit disclaimer stating that intention. “I'm really glad that we did that,” recalled Glenn Brown, then the assistant director of CC, “because we ended up pointing to that over and over and over again — to make clear that this was something that went above and beyond fair use.”  168 

To ensure that the licenses would be enforceable, the CC lawyers built on the same legal base as the GPL; the licenses were crafted not as contracts, but as conditional permissions based on copyright law. A contract requires that the licensee have the opportunity to accept or reject the terms of an agreement, which would not be the case here. A conditional permission, by contrast, is the legal prerogative of a copyright holder. She is simply offering advance permission to use a CC-licensed work (to share, modify, distribute, etc.) so long as the specified terms are respected.

Countless lawyerly refinements of a very technical nature were made to the licenses to ensure that they would be specific as needed, vague enough to be versatile, and rigorous enough to survive a court's scrutiny.  169 

The first set of licenses, version 1.0, was completed in the spring of 2002 and included eleven choices. The six basic licenses, listed here in order of least restrictive to most restrictive, included:

Attribution (BY). Authorizes free reuses (download, distribution, modifications, commercial uses, etc.) so long as the author is credited for the original creation.

ShareAlike (SA). Authorizes free reuses so long as credit is given and the new work is licensed under the same terms.

No Derivatives (ND). Authorizes free reuses so long as the new work is unchanged and in whole.

NonCommercial (NC). Authorizes free reuses so long as they are not commercial in nature.

NonCommercial ShareAlike (NC-SA). Requires free reuses so long as the new work is passed along on the identical terms as the original work (so, for example, works that use a NonCommercial ShareAlike work will also have to be distributed as NonCommercial ShareAlike works).

NonCommercial No Derivatives (NC-ND). Authorizes free reuses so long as credit is given, no changes are made, the work is kept intact, and it is not used commercially. This is the most restrictive CC license.

Because each of these six basic choices can be combined with other CC licenses, copyright holders had five additional choices:

Attribution-ShareAlike (BY-SA). Authorizes free reuses so long as the author is credited and the new work is licensed under the same terms.

Attribution-NonCommercial (BY-NC). Authorizes free reuses so long as the author is credited and the new work is used for noncommercial purposes.

Attribution NonCommercial-ShareAlike (BY-NCSA). Authorizes free reuses so long as the author is credited, the new work is used for noncommercial purposes, and the new work is passed along using this same license.

Attribution-No Derivatives (BY-ND). Authorizes free reuses so long as the author is credited and the new work is unchanged and in whole.

Attribution No Derivatives-ShareAlike (BY-ND-SA). Authorizes free reuses so long as the author is credited, the new work is unchanged and in whole, and the new work is passed along using this same license.

It soon became clear that very few people were choosing any of the five licenses that did not require attribution of the author (the SA, ND, NC, NC-SA, and NC-ND licenses). So in May 2004 Creative Commons decided to “retire” those licenses, leaving the six most commonly used ones today (BY, BY-SA, BY-NC, BY-NC-SA, BY-ND, and BY-ND-SA).

Still another choice was offered to copyright holders, a “public domain dedication,” which is not a license so much as “an overt act of relinquishment in perpetuity” of any rights in the work. The public domain dedication places no restrictions whatsoever on subsequent reuses of the work.

To the first-time user, the licenses may seem a little daunting.  170  The full implications of using one or another license are not immediately obvious. The tagline for the licenses, “Some Rights Reserved,” while catchy, was not really self-explanatory. This became the next big challenge to Creative Commons, as we see in chapter 6: how to educate creators about a solution when they may not have realized they even had a problem.

By December 2002, the three levels of code — legal, digital, and human — had been coordinated and finalized as version 1.0. The organization was set to go public, which it did at a splashy coming-out party in San Francisco. The gala featured appearances by the likes of rapper DJ Spooky (an ardent advocate for remix culture) and a London multimedia jam group, People Like Us. Lessig proudly introduced the licenses as “delivering on our vision of promoting the innovative reuse of all types of intellectual works, unlocking the potential of sharing and transforming others' work.”  171 

Perhaps the biggest surprise was a set of video testimonials from both ends of the copyright spectrum — John Perry Barlow of Electronic Frontier Foundation and Jack Valenti of the Motion Picture Association of America. With uncharacteristic solemnity, Barlow said: “I personally think there is something deeply oxymoronic about the term ‘intellectual property.' But as long as we have set up a huge matrix of laws and social understandings that traffic in that assumption, we have to meet the conditions as we have found them and use what exists to preserve the human patrimony.” The silvermaned Valenti saluted the “Lessig compact” that is both “respectful of, and supports, copyright” while allowing people “to give up some of their copyrighted material, or all of it, and put it on the creative commons for others to view it or hear it.” “Larry, I hope that my supporting you in this doesn't ruin your reputation,” Valenti joked.  172 

Many copyfighters were not thrilled to have an arch-adversary like Valenti praise their efforts at their moment of triumph. Yet that was a deliberate part of Lessig's strategy: to assert a politically neutral middle ground from which to remake the social landscape of creativity. The question raised in some people's mind was whether something so politically unassailable could have significant impact. Still others saw it as a welcome base upon which to build a new sharing economy.

The CC launch party can be seen as a watershed moment in the struggle to protect the public domain. It announced a novel gambit to transcend the political impasse over copyright reform, a way to address copyright abuses without getting embroiled in a pitched and unwinnable confrontation. It legitimized all sorts of activities that had historically been seen as morally problematic, if not illegal. While building on the idea of the public domain developed over the preceding twenty years, Creative Commons inaugurated a new story about the commons, creativity, and the value of sharing. Watching the rocking party and savoring the hard work completed, Glenn Brown remembers a friend musing to him, “I wonder if we'll see another legal hack like this in our careers.”




 118. Interview with Lawrence Lessig, March 20, 2006.

 119. Ibid.

 120. Robert S. Boynton, “Righting Copyright: Fair Use and Digital Environmentalism,” Bookforum, February/March 2005, available at ‹http://www.robertboynton.com/articleDisplay.php?article_id=1›.

 121. See, e.g., D. T. Max, “The Injustice Collector,” New Yorker, June 19, 2006, pp. 34ff.

 122. The Copyright's Commons Web site is now defunct but can be found at the Internet Archive's Wayback Machine, at ‹http://cyber.law.harvard.edu/cc›.

 123. Interview with Wendy Seltzer, September 28, 2006.

 124. Ross Hanig, “Luring Lessig to Stanford Law School,” Recorder, October 17, 2001, at ‹http://www.law.com›.

 125. Wikipedia entry, at ‹http://en.wikipedia.org/wiki/Napster›.

 126. Interview with Jonathan Zittrain, September 28, 2006.

 127. Lawrence Lessig, “Proposal for the Intellectual Property Conservancy,” e-mail to ipcommons group, November 12, 2000.

 128. Chris Babbitt and Claire Prestel, “Memorandum to Michael Carroll, Wilmer Cutler Pickering, ‘IP Conservancy,' ” October 24, 2000.

 129. E-mail from Richard Stallman to Lessig, September 11, 2000. See also ‹http://www.gnu.org/philosophy/words-to-avoid.html›. Stallman suggested calling the project the “Copyright and Patent Conservancy.”

 130. E-mail from Hal Abelson to Lessig, September 12, 2000.

 131. E-mail from Lawrence Lessig to ipcommons group, September 8, 2000.

 132. This case, Stewart v. Abend, 100 S. Ct. 1750 (1990), required the copyright owners of Alfred Hitchcock's movie Rear Window to pay damages to the author of a book upon which the film was based. Saltzman was concerned that the conservancy would be liable for any illicit derivative works. See Daniel A. Saunders, “Copyright Law's Broken Rear Window: An Appraisal of Damage and Estimate of Repair,” California Law Review 80, no. 1 (January 1992), pp. 179–245.

 133. E-mail to ipcommons group, September 18, 2000.

 134. E-mail from Lawrence Lessig to ipcommons group, November 12, 2000.

 135. E-mail from Lawrence Lessig to ipcommons group, October 11, 2000, which contained e-mail from Laurie Racine to Lessig, October 25, 2000.

 136. E-mail from Lawrence Lessig to ipcommons group, November 12, 2000.

 137.http://web.archive.org/web/*/http://Openculture.org›.

 138. Contained in e-mail from Christina Ritchie to ipcommons group, December 15, 2000.

 139. Michael Carroll, “Potential Copyright Liability and DMCA Safe Harbor Relief for Creative Commons,” appendix to “Briefing Book for Creative Commons Inaugural Meeting,” May 7, 2001.

 140. E-mail from Eric Saltzman to ipcommons group, January 19, 2001.

 141. E-mail from Paul Uhlir and Jerry Reichman, January 30, 2001.

 142. E-mails from ipcommons listserv to ipcommons group, January 11, 12, 13, 16, 2001.

 143. Dotan Oliar, “Memo on Creative Commons — Towards Formulating a Business Plan,” March 19, 2001.

 144. Interview with Chris Babbitt, September 14, 2006.

 145. The mock-up can be found at ‹http://cyber.law.harvard.edu/creativecommons/site.htm›.

 146. “Briefing Book for Creative Commons Inaugural Meeting,” May 7,2001, p.10.

 147. Interview with Chris Babbitt, September 14, 2006.

 148. Interview with Jonathan Zittrain, September 28, 2006.

 149. Oren Bracha and Dotan Oliar, “Memo: May 7th Consensus Regarding the Creative Commons Project,” August 20, 2001, p. 1.

 150. Interview with Chris Babbitt, September 14, 2006.

 151. Laura Bjorkland, “Regarding Creative Commons: Report from the Creative Community,” in “Briefing Book for Creative Commons Inaugural Meeting,” May 7, 2001, pp. 16–19.

 152. Oren Bracha and Dotan Oliar, “Memo: May 7th Consensus Regarding the Creative Commons Project,” August 20, 2001, p. 3, note 9.

 153.http://politicalhumor.about.com/od/funnypictures/ig/100-Funny-Pictures/Confusing-Florida-Ballot.htm›.

 154. E-mail from Michael Carroll to Molly Van Houweling and Larry Lessig, October 15, 2001.

 155. Interview with Eric Saltzman, April 11, 2006.

 156. “Briefing Book,” p. 12.

 157. Ibid.

 *6. RDF, or Resource Description Framework, is a way to make a statement about content in a digital artifact. XML, or Extensible Markup Language, is a way to write a specialized document format to send across the Web, in which certain content can be marked up, or emphasized, so that other computers can “read” it.

 158. For background, see “The Semantic Web: An Introduction,” at ‹http://infomesh.net/2001/swintro›; Aaron Swartz and James Hendler, “The Semantic Web: A Network of Content for the Digital City,” at ‹http://blogspace.com/rdf/SwartzHendler›; and John Markoff, “Entrepreneurs See a Web Guided by Common Sense,” New York Times, November 12, 2006.

 159. Interview with Lisa Rein, December 20, 2006.

 160. Interview with Aaron Swartz, October 10, 2006.

 161. Interview with Hal Abelson, April 14, 2007.

 162. E-mail from Lawrence Lessig to Hal Abelson, April 22, 2002.

 163. Interview with Glenn Otis Brown, June 9, 2006.

 164. Oren Bracha and Dotan Oliar, “Memo: Presentation of Two Possible Creative Commons Layer 1 Architectures,” October 1, 2001.

 165. Interview with Molly Van Houweling, March 21, 2006.

 166. Interview with John Brockland, January 5, 2007.

 167. Interview with Molly Van Houweling, March 21, 2006.

 168. Interview with Glenn Otis Brown, June 9, 2007.

 169. The lawyers also wrestled with a host of imponderables that had no obvious answers, such as: What if people started spoofing the licenses by using them in inappropriate ways? Should the Creative Commons establish a central registry for CC-licensed works as a way to ensure the credibility of the project? (After long debate, the idea was ultimately rejected.) Would the Creative Commons be held liable for contributory negligence if someone used a CC license on a copyrighted song? (The CC took its chances.) Would the Creative Commons lose its trademark if it allowed anyone to use its trademarked logo? (Several lawyers warned that CC licensing of its trademark could not be properly policed.) Glenn Otis Brown worried that the board might be sued for facilitating the unauthorized practice of law. “I don't know how long I spent calling up different insurance brokers trying to get a quote,” he recalled. “People had no idea what I was talking about. We ended up going all the way to Lloyd's of London to ask them,” said Brown, laughing. “They wrote back and said, ‘You can't insure that.' ”

 170. A FAQ at the Creative Commons Web site answers the most frequent user questions about the licenses. It is available at ‹http://wiki.creativecommons.org/›.

 171.http://creativecommons.org/press-releases/entry/3476›.

 172. See ‹http://mirrors.creativecommons.org/cc-barlow-valenti.mov›.


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Viral Spiral, David Bollier
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SiSU


Viral Spiral - How the Commoners Built a Digital Republic of Their Own

David Bollier

2009


The Wealth of Networks - How Social Production Transforms Markets and Freedom

Yochai Benkler

2006


Free Culture - How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity

Lawrence Lessig

2004


CONTENT - Selected Essays on Technology, Creativity, Copyright and the Future of the Future

Cory Doctorow

2008


Democratizing Innovation

Eric von Hippel

2005


Free As In Freedom - Richard Stallman's Crusade for Free Software

Sam Williams

2002


Two Bits - The Cultural Significance of Free Software

Christopher Kelty

2008


Free For All - How Linux and the Free Software Movement Undercut the High Tech Titans

Peter Wayner

2002


The Cathedral & the Bazaar - Musings on Linux and Open Source by an Accidental Revolutionary

Erik S. Raymond

1999


Little Brother

Cory Doctorow

2008


Down and Out in the Magic Kingdom

Cory Doctorow

2003


For the Win

Cory Doctorow

2008


Free Software Foundation - FSF