The European NI Communication Network Seminar 2008

Oslo, Norway, Nov. 7, 2008

 

Theme: How to get into the printed media ? and how to stay there

 

Sooner or later all communication officers confronts this theme. It could be a press release we would like to have printed in as many papers as possible, it could be a commentary written by ourselves or by one of our colleagues, it could be an interview to mark a certain occasion ? the situations are numerous.

This seminar will focus on the instruments we have and employ in order to succeed in our efforts to become visible in printed media ? and to stay visible.

 

Thursday, November 6, 2008

Early afternoon, arrival at Oslo Airport Gardermoen. From the airport there's a train (approx. 20 mins) to downtown Oslo.
Conference hotel:

Clarion Collection Hotel Savoy
Universitetsgaten 11
NO-0164 Oslo
Tel.: (+47) 23354200

17:50: The group gathers in the hotel reception for a short walk to

18:30: A guided tour of The Nobel Peace Centre, followed by

19:30: Dinner, Pascal Restaurant, The Nobel Peace Centre

 

Friday, November 7, 2008

Venue: H�yres Hus Conference Centre, The Library

09:00: Opening address
Nj�l H�stm�lingen Head, National Human Rights Institution, Norway

09:15: Sellling human rights: Or how to survive as a human rights freelance journalist
What are the papers looking for when they consider an article for print? What angles are useful If you want to present a case, or a point of view?
Charlotte Berrefjord Bergl�ff.
Bergl�ff has been a journalist and TV reporter since 1997. She's been granted the NCHR Scholarship for Human Rights Journalism, holds a BA with Honours in Journalism Studies (UK) and a MA in Peace and Development Studies (Spain). Has worked for the Norwegian networks TV 2 and NRK within the field of investigative journalism. Now a freelance journalist dedicated to the investigation of human rights abuses and conflicts ? on both the interpersonal, national and international level.

10:30: Coffee

10:45: The press release: Content, shape and keys to success
Charlotte Berrefjord Bergl�ff and Christian Boe Astrup gives a short introduction, followed by round table discussion with examples and best practices from the participants.

12:00: Lunch

13:30: Opinions in print: What characterizes the commentary that editors would love to print?
Marte Michelet.
Michelet edits the commentary section in one of Norway's leading dailies, Dagbladet.

Discussion

15:00: The way ahead: Future plans for the communication network. Venue for next year?s seminar
Short discussion.

15:30: End of seminar

Participants will be able to turn up at the airport at 16:30, and that flights could be booked from 17:15 onwards.