Responding to the Grand Challenge of Our Time
By Beate Sjåfjell, University of Oslo
In Ellen Eftestøl-Wilhelmsson, Suvi Sankari, and Anu Bask (eds), Sustainable and Efficient Transport. Incentives for Promoting a Green Transport Market
8 May 2019, Edward Elgar
This chapter engages with the grand challenge of our time: how to secure the social foundation for humanity, while staying within planetary boundaries. The convergence of crises that we face as a global society emphasises the importance of discussing the role of the market actors: businesses, investors, consumers and the public sector in its many roles as market actor. In spite of all the business initiatives using a sustainability language, status quo remains very much unchanged: ‘business as usual’ continues, and is a very certain path towards a very uncertain future. After outlining and discussing the grand challenge of our time, and the significance of market actors in this context, the chapter canvasses fragmented and conflicted law and policy approaches to seeking to stimulate market actors to contribute to resolving this challenge – to contribute to sustainability. The chapter concludes with reflections on the potential for achieving policy coherence for sustainability.