e-Me – identity management and authentication in new social media (completed)
The overall objective of the e-Me-project is to provide new knowledge that can significantly improve the usability and accessibility of identity management (IDM) and authentication mechanisms in new social networks without compromising privacy, security or offending legal frameworks.
From: eMe Project Description
- Social networks are rapidly transforming from mainly means for informal communication between individual persons and social groups, towards including also the more formal modes of communication and even commercial service production, in which secure and trusted IDMsolutions are crucial.
- The borders between marketing and social networking are blurred in ways that challenge privacy concerns as well as the non-commercial sharing and peer-to-peer communication culture of the traditional internet-based social networks.
- With the ever-increasing popularity of smart phones and 3G-access, IDM becomes a critical issue both for users and providers in the mobile industry. Large communication providers are “coming to realize that the key to monetizing this access is identity management”, as put by Nokia Siemens Networks. Accessible and user-friendly IDM-solutions will therefore be crucial because these qualities are crucial for the core business, and increasingly so.
Read the full project description (pdf)